Are you ready to turn your passion into profits?
Launching a business can be tough, especially when you're flying solo. Sure there's tons of books, blogs, and podcasts with great tips and tricks, but what you really need is a plan. Not just a business plan you copied from an online template, but a real blueprint for everything you need to have and know to take your brand from erratic sales to a legit business. Launch Boot Camp was designed to teach people with a talent and passion the other side of entrepreneurial-hood....the business of selling a brand! Together, in this two day workshop, we will cover it all!
Launch Boot Camp was built for entrepreneurs who have a passion for what they do. Although perfectly fine businesses models, this course is not intended for commodity peddlers or drop shippers. This course is for entrepreneurs and small businesses leaders who have a passion and a skill for a particular industry. From real estate to spice rubs, these craft products and services are easily considered top quality in their market. Yet despite their undisputed value, they are getting ZERO traction.
Does this sound familiar?
Maybe you feel like you’ve tried everything; You’ve created countless versions of your offer; You’ve modified or customized almost every sale, even if it means losing money or barely breaking even. You’ve even bartered or given so much away for free in the hopes of generating buzz or referrals.
You’ve read the books, sat in the round tables and hired the consultants, yet you still feel lost on how to reach the people who would love your offer…if only they knew it existed and understood how awesome it actually is.
You jump from one marketing tactic to the next, and it’s beginning to feel like every marketing campaign is just a money pit and only works for other brands with big marketing budgets and ad agencies on retainer.
You’re not alone!
Sometimes being an entrepreneur can feel lonely, but believe me when I say, “You are not alone in this struggle.”. In fact, I’ve run across this so many times with my clients, I’ve decided to create an entire workshop geared at solving these road blocks.
Why this method works…
Launch Boot Camp was designed just for you. It is a SIMPLE and CLEAR action plan to get you in front of the audience you want, deliver an irresistible offer, and be prepared to deliver on the promise.
This system will work for you, exactly where you are in business. The tools we will use to launch your brand have been selected for the solo entrepreneur with $0-$100 monthly marketing budget. These are strategies you can use even with an unclear business model, no client list, and nothing to spend on marketing.
I know how hard it is, as an entrepreneur, to make time to work ON the business. I get this workshop will only give you real results if the steps are clear, simple, and easy to incorporate into your habits and routines. That’s why I’ve centered Launch Boot Camp around action, rather than information.
It’s great to gather information about launching a brand, but the best way to learn is by doing. This workshop is dedicated to the DOING.
Launch Boot Camp is all about…
In class market research, allowing you to ask questions and know you’ve targeted the right group
Setting up software and systems within your business together, enabling you to hit the ground running
Instructions and checklists for automating the tasks that keep you stuck
Action plan for what to do post workshop to keep your momentum going
With a workbook over 60 pages long, Launch Boot Camp is as intense as your determination to succeed.
By the end of Launch Boot Camp, you will no longer agonize over what to do next to grow your brand. You will KNOW what your brand needs from you. Better still, you will know EXACTLY how to deliver it.
understand exactly who your audience is and what they need from you
Learn to properly research your market vs competitor’s analysis
Confidently determine who your audience is and where to find them
Understand demographic vs psycho-graphic data and how to apply them to your campaigns
Find the gap in your market to establish your positioning
Get CLARITY on your business idea by identifying the one offer that will maximize profits, while fueling your passion.
Determine which business model best suites your idea and future plans
Learn how to choose and optimize your BIG offer
Validate your idea before you go all in
Create a scale-able infrastructure that allows you to be frugal with start up expenses, without sacrificing brand integrity.
Financials: The cost of doing business
Creating Structure on a Budget
Goal Setting and Project Management: How to actually implement what you want to accomplish
What to automate from the start
Preparing to hire and knowing what to hire for
develop a practical,uncomplicated branding and marketing plan you can manage
The essentials of a charismatic brand
Deciding where to focus your marketing time and money
How to create a marketing campaign
Logo and Design Basics and Buyer’s Guide
What people are saying…
I know, first hand, how frustrating it can be to leave a workshop with a ton of great advice, but feel lost when it comes to applying the concepts to my business. That’s why I’ve added a few extras to make sure this workshop is a game changer for you.
A recording of the entire workshop available for 14 days on a password protected website
A live Facebook Q & A session 7 days after the workshop where you can ask me ANYTHING!
Access to our ‘members only’ Facebook Group where you’ll connect with other brand crafters and myself