My name is Zahra and I'm a brand author. I help business owners and nonprofit organizations craft powerful brands. Brands that not only tell stories, but also make a big impact. By carefully crafting a brand identity, you can create the business of your dreams. Keep scrolling to see how!
Ghost Writing Services
Building a brand is all about building trust and authority within your industry. How better to show your expertise than to be the one who “wrote the book on it”?
- Industry Specific Non-Fiction Books
- White Papers
- Online Guides/How To
Logo and design work
I don't know about you, but I was in love with the first logo I ever commissioned for my business. That is, until I about a year later when I realized my logo was actually hurting my brand and confusing my audience - ouch! If you have a sneaking suspicion, you logo has become disconnected from your core message, it may be time for an update.
The single most important part of an organization is brand clarity. Everyone from stakeholders, team members, to target audiences must "get it" and "buy in". Here's how we make it happen:
- Positioning Strategy
- Brand Identity Services
- Offer Structure
- Messaging and Copywriting
- Reputation Management
- Customer and Industry Research
Start crafting your brand with these freebies
IS A DISORGANIZED BRAND KEEPING YOU UP AT NIGHT?
Then, you are in luck!, This FREE downlaod is a Buyer's Guide to affordable software for small businesses who need to build consistency in their brand!
The COMPLETE GUIDE TO CRAFTING A LOGO
Everything you need to know about working with a graphic designer to create your logo!
do you ever feel like you have no idea what your customers want?
If you've ever felt disconnected from your ideal customer, this FREE download is a must have. With question, instruction, and tech guide, you'll have everything you need to get to know your ideal customer.
Getting To Know You
I've worked with a ton of organizations, and one thing I know about entrepreneurs is that theirs is a labor of love. It's for this reason I take the time to get to know my clients. In most cases, the things about your business that make your eyes light up will also make your ideal client's eyes light up too.