For most of us, when we think of marketing campaigns, we often think of creating a "sale" for our offer. And who doesn't love a good sale? As consumers, we can't help but get a thrill from snagging a deal, but as a business owner it can be a different story. For most small businesses, holding a sale doesn't quite produce the results they are looking for. It's often much more effort, with no increase in profits. And the customers you actually attract are often a far cry from the raving fans you were hoping to collect. However, there is a science to creating a sale that actually builds value and attracts the customers that will continue to purchase at full price. In this class we are going to talk about how to structure an irresistible offer that will attract your ideal audience.