This package was designed to give you a step by step guide on how to take a fantastic idea and turn it into a profitable brand. From positioning to logos and everything in between…
In this session, we will review your product or service as well as explore your vision and purpose for your brand. We start here, because it’s important that your brand is a reflection of YOUR VISION. We also combine several proprietary assessments and interviews to ensure we have a holistic view of the project.
After taking the information from the intake session and combining it with research on your ideal market, it’s time to deliver the articulated brand identity. Here we will make final key brand identity statements, as well as naming and tagline statements.
VISUAL BRANDING SESSION
In this session we will begin the mood board creation with designer Ian Friedel and identify all collateral pieces for the project.
BRAND POSITION SESSION
In this phase, we create key areas of distinction that will help your brand stand out. From determining ideal markets to “standard features”, here is where we fill in all the brand gaps. When needed, we will also bring in our financial consultant to assist with pricing.
BRAND CULTURE SESSION
In this session, we identify key action items and habits that will be incorporated into the daily routines and standard operating procedures. We will develop KPIs and tools to ensure the service to both customers and team stay on brand.
MARKET STRATEGY SESSION
The final session is to review a launch marketing strategy. From Social Media to strategic partners, this is a guide meant to take your through the launch process with ease.
In this session, we wrap up our project and present clients with a digital and bound brand guide book and style guide.