Nice to meet you!
I'm thrilled that we've found each other and I have a feeling this is the start of a beautiful friendship. If you haven't already checked out my Facebook Page, be sure to swing by and drop a message introducing yourself to the group.
Once Upon a Time....
There was a gal with a passion for writing and a head for business that made her a career in marketing and copy writing. (that's me!)
This journey allowed her to work with Fortune 500 companies, international clients, and inspiring local businesses.
In fact, this gal even decided to take the entrepreneurial leap both launching her own business, and in support of her husband's culinary venture.
One of the wonderful things she discovered about owning a local Texas business, is that the kindness and neighborly way of life in Texas was wholly adopted in the business arena as well.
Now don't get me wrong, this gal has had her fair share of entrepreneurial heartbreaks (I'm sure some of you can relate), but deeply immersed in a supportive community there was little excuse to not get back in the saddle.
As the great Marie Forleo says, "everything is figure-outable!".
And figure out she did!
Inspired, by not only her own challenges, but also those of her small business community, this gal was determined to understand what existed in the gap between small business and industry leaders like, Nike and Starbucks.
How were these big brands able to command such attention and loyal followings even through growing pains and shifting markets?
She took courses and read books. She connected with gurus and dissected case studies. And as she peeled back the mystery, layer by layer, she finally arrived at the core of successful businesses.....BRAND!
Remarkable BRAND IDENTITIES were found at the center of every wildly successful brand. These charismatic and deeply rooted personas were the secret to creating clarity, trustworthiness, and desirability. They allowed businesses to build teams that "got it" and customers that acted more like ambassadors.
Now only one question Remained.... Why then, do some advertising and marketing firms nail it and others fail at it?
Again, the answer was brand. Advertising and Marketing firms are created to strategically communicate your brand and products. They focus on awareness and conversion strategies. What most small marketing firms are not equipped to do is create the brand - that's your job.
Seeing the Need
As this gal got deeper into her research, this point was becoming increasingly significant.
She had seen this phenomenon before in her writing career. Writers, who would skip the editor and head straight to publisher. Now, the publisher's job was to UNDERSTAND the themes and audience of the book in order to properly position and promote sales, however the onus of CREATING a clear theme, sticking to that theme throughout the book and ensuring the correct audience is identified is on the writer.
Sure, the publisher can give tips here and there based on their experience, but they cannot create themes and advise on the content of the book...
Enter the editor.
It's the editor that works with the writer to help them ARTICULATE their theme and audience and ensures the messaging and content remain on target. It is the editor that challenges the writer to create remarkable characters.
MOST SMALL BUSINESS OWNERS HAVE NO EDITOR!
Here is where the gap lies
Finding the Solution
As business owners, you are the visionary of your brand. The writer of your own success story. I truly believe you have tremendous potential to grow your brand, if you can achieve these two things:
1. Craft a remarkable brand identity.
2. Communicate your brand identity to your ideal customer, your stake holders, and your team.
I have carefully crafted my products and services to help you overcome these two obstacles. My role is to stand in the gap to help you develop your brand identity and integrate it into the very fabric of your business.
My goal is to help you develop a brand identity of significance that is ready to be advertised and marketed to the right audience.
I know what it's like to be at a loss in business and also how real the stakes can be.
I know the feeling of spending your last $10k on a marketing plan that feels more like a crap shoot than an strategic formula.
I also know how different if looks and feels to do it right.
If you are ready to re-write your story and turn your business into a wild success, you've come to the right place!
Let's get Started...